Selina (Shuwei) Guo Graphic Designer
HIBI Fragrance Packaging | Brand Identity | Art Direction | Retail
MOMU (WIP) Brand Identity | Exhibition | Spacial | Publication | Web
SCULPTING THE SENSES (WIP) Brand Identity | Exhibition | Creative Coding | Publication 
DR.TEAL’SBeauty Packaging | Brand Identity
FREE ARTS (WIP)Brand Identity | Merchandise | Publication
F27Music Festival Brand Identity | Creative Coding  
NIKON Brand Identity | Publication | Web
PLAYROUND
  ABOUT MELike a collage, I piece together typography, pattern, and color, shaping them into something with a mood you can truly feel. Let’s piece something together!   
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    JIN MAI LANG

    Rebrand | A.I. | Creative Direction | Internship
    Jin Mai Lang is a well-known Chinese food and beverage brand, specializing in instant noodles, bottled water, and tea beverages. 

    In this project, I worked closely with the Design Director and Senior Designer on the rebranding of Jinmailang. The process included redesigning the brand logo and creating various promotional visuals. I utilized A.I. to support brandings like Midjourney and Stable Diffusion for visual applications and Mockups. I collaborated with the strategy team to develop creative copy and campaign content, contributing to the new, cohesive brand image.

    We significantly boosted Jinmailang’s influence in both the younger market and internationally, making the brand appear more youthful and vibrant. With creative copy and fresh visuals, we transformed the brand's outdated image into something modern and lively.

    LOGO UPDATE (BEFORE & AFTER)



    COLOR & IMAGE STYLE


    APPLICATIONS & MARKETING IDEAS (Utilizing Midjourney and Photoshop)


     
    PLAYGROUND