SELINA GUO

HIBI Packaging Design | Brand Identity | Art Direction
DR.TEAL’SPackaging Design | Brand Identity
MOMU (WIP) Brand Identity | Exhibition | Spacial | Publication | Web
FREE ART (WIP)Brand Identity | Merchandise | Publication
NIKON Brand Identity | Publication | Web
F27 Generative Coding | Brand Identity
DESTIN-LINK
Brand Identity | A.I. | Intern at MetaDesign
PLAYGROUND
ABOUT ME


    MOMU

    Brand Identity | Publication
    The reason I want to rebrand the museum is that I find it very immersive and bold. However, its current branding and visuals feel rather traditional and simple. My goal is to capture the museum’s unique atmosphere and express it graphically.

    LOGO CONCEPT
    This identity is built from two overlapping “M”s that explore the ideas of layering, mirroring, and the duality within fashion. The custom slab serif form creates a grounded, enduring presence that reflects Mode Museum’s role in preserving fashion history and culture. Where the letterforms intersect, a dotted line emerges as a subtle reference to stitching, symbolizing the thread that connects past and future. The mirrored structure invites a sense of self-reflection, echoing how fashion becomes a language for expressing identity. Together, these elements form a mark that bridges heritage and transformation, capturing MoMu’s mission to honor tradition while inspiring new directions in contemporary fashion.



    LOGO  DESIGN

    BRAND COLOR


    BRAND FONT



    STATIONERY     


    WEBSITE DESIGN


    LOGO DISPLAY


    APPLICATIONS | PACKAGING 




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