Selina (Shuwei) Guo Graphic Designer
HIBI Fragrance Packaging | Brand Identity | Art Direction | Retail
MOMU Brand Identity | Exhibition | Spacial | Publication | Web
SCULPTING THE SENSES  Brand Identity | Exhibition | Creative Coding | Publication 
DR.TEAL’SBeauty Packaging | Brand Identity
FREE ARTS (WIP)Brand Identity | Merchandise | Publication
F27Music Festival Brand Identity | Creative Coding  
NIKON Brand Identity | Publication | Web
CLIENT PROJECTS
ABOUT MELike a collage, I piece together typography, pattern, and color, shaping them into something with a mood you can truly feel. Let’s piece something together!   
    RésuméEmail

    F27 MUSIC  FESTIVAL

    Generative Coding | Brand Identity

    Our team developed a branding system for F27, an immersive electronic music festival that blurs the boundaries between reality and digital dreams. F27 combines sound, light, and technology to create a euphoric, multi-sensory experience. Using p5.js coding, we crafted a dynamic visual system that reacts to music beats, enabling real-time interaction and adding vibrancy to the stage. Alongside this, we designed posters, stage visuals, merchandise, and VIP gift boxes to reflect the festival’s innovative and interactive spirit.

    GENERATIVE POSTERS
    Our posters are designed to dynamically respond to real-time music, analyzing beats and rhythms to create motion. The visuals are also flexible, allowing for seamless changes in design elements to adapt to different themes or moods.

    The Poster https://editor.p5js.org/Alanxu7/sketches/YTzlUZRdl


    STAGE DESIGN




    OUTDOOR



    TICKETS & MERCHENDISE
    We incorporated the key elements from our three posters—bars, lines, and circles—into the branding and merchandise designs for the three-day music festival, ensuring a cohesive and dynamic visual identity.



    VIP ITEMS
    Our VIP package includes pills, keychains, phone cases, vinyl records, and perfume, designed to appeal to audiences through a multi-sensory experience that engages sight, sound, taste, and smell, enhancing the festival's immersive atmosphere.


    OTHER VISUALSOther Posters & Stages
    https://editor.p5js.org/hpark26/sketches/kiBGOMllt
    https://editor.p5js.org/Selina_Guo/sketches/9E0cYDj80
    https://editor.p5js.org/Selina_Guo/sketches/gver6BdYw

    NEXT PROJECT