SELINA GUO

HIBI Packaging Design | Brand Identity | Art Direction
DR.TEAL’SPackaging Design | Brand Identity
MOMU (WIP) Brand Identity | Exhibition | Spacial | Publication | Web
FREE ART (WIP)Brand Identity | Merchandise | Publication
NIKON Brand Identity | Publication | Web
F27 Generative Coding | Brand Identity
DESTIN-LINK
Brand Identity | A.I. | Intern at MetaDesign
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    DR. TEAL’S REBRANDING

    Packaging Design | Brand Identity

    Dr. Teal’s, renowned for its Epsom salt products, promotes relaxation and self-care. This rebranding modernizes the brand to align with contemporary lifestyles and aesthetics.

    Rooted in biophilia, the redesign transforms the bath experience into a peaceful retreat, evoking our connection to nature through sensory engagement—visual, olfactory, and auditory cues.

    CONCEPT
    The redesign of Dr Teal’s Bath Collection transforms your bath into a peaceful retreat.
    With soothing aromas, gentle textures, and a calming atmosphere, each ritual offers a moment of balance and renewal.

    LOGO
    Removing the vertical line in the letter "R" gives the logo a minimalist look, reflecting the product’s simplicity and naturalism. Additionally, the recurring circular elements in the logo echo the round shapes of the packaging. 



    COLOR
    The overall color aims to evoke a clean, serene, and immersive feel, inspired by scenes in nature. The color palette includes deep sea blue, spring water blue, sunrise orange, and sandy white, chosen to convey a sense of calm and natural beauty.

    PRODUCT LINE
    This product line creates a harmonious bath ritual, starting with the Bath Bomb to relax and detoxify, followed by the Body and Facial Scrubs to exfoliate and refresh, preparing the skin for deep hydration. The Body Butter nourishes and locks in moisture, while Essential Oils enhance the experience with soothing scents, transforming everyday self-care into a serene, renewing ritual.


    GRAPHICS      

    OPENING METHODS

    MATERIAL
    The packaging combines Sulapac, paper, and seaweed, with the seaweed layer acting as a natural barrier to separate liquids from the paper. This plastic-free, biodegradable design minimizes environmental impact.

    PHOTOGRAPH
    The packaging design draws inspiration from elements of nature, such as the smooth curves of pebbles, the gentle ripples of water, and the soft glow of a sun halo, evoking a sense of harmony and natural beauty.

    RENDERINGS
     


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