DR. TEAL’S REBRANDING
Packaging Design | Brand Identity
Dr. Teal’s, renowned for its Epsom salt products, promotes relaxation and self-care. This rebranding modernizes the brand to align with contemporary lifestyles and aesthetics.
Rooted in biophilia, the redesign transforms the bath experience into a peaceful retreat, evoking our connection to nature through sensory engagement—visual, olfactory, and auditory cues.
CONCEPT
The redesign of Dr Teal’s Bath Collection transforms your bath into a peaceful retreat.
With soothing aromas, gentle textures, and a calming atmosphere, each ritual offers a moment of balance and renewal.
LOGO
Removing the vertical line in the letter "R" gives the logo a minimalist look, reflecting the product’s simplicity and naturalism. Additionally, the recurring circular elements in the logo echo the round shapes of the packaging.
COLOR
The overall color aims to evoke a clean, serene, and immersive feel, inspired by scenes in nature. The color palette includes deep sea blue, spring water blue, sunrise orange, and sandy white, chosen to convey a sense of calm and natural beauty.
PRODUCT LINE
This product line creates a harmonious bath ritual, starting with the Bath Bomb to relax and detoxify, followed by the Body and Facial Scrubs to exfoliate and refresh, preparing the skin for deep hydration. The Body Butter nourishes and locks in moisture, while Essential Oils enhance the experience with soothing scents, transforming everyday self-care into a serene, renewing ritual.
GRAPHICS
OPENING METHODS
MATERIAL
The packaging combines Sulapac, paper, and seaweed, with the seaweed layer acting as a natural barrier to separate liquids from the paper. This plastic-free, biodegradable design minimizes environmental impact.
PHOTOGRAPH
The packaging design draws inspiration from elements of nature, such as the smooth curves of pebbles, the gentle ripples of water, and the soft glow of a sun halo, evoking a sense of harmony and natural beauty.
RENDERINGS
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