Selina (Shuwei) Guo Graphic Designer
HIBI Fragrance Packaging | Brand Identity | Art Direction | Retail
MOMU Brand Identity | Exhibition | Spacial | Publication | Web
SCULPTING THE SENSES  Brand Identity | Exhibition | Creative Coding | Publication 
DR.TEAL’SBeauty Packaging | Brand Identity
FREE ARTS (WIP)Brand Identity | Merchandise | Publication
F27Music Festival Brand Identity | Creative Coding  
NIKON Brand Identity | Publication | Web
CLIENT PROJECTS
ABOUT MELike a collage, I piece together typography, pattern, and color, shaping them into something with a mood you can truly feel. Let’s piece something together!   
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    ABOUT ME



    Journaling is how I unwind and close out my day. I collect fragments from everyday life, petals, tickets, and packaging, and collage them into small visual narratives. This practice has shaped how I see things, noticing rhythm, quiet details, and intention in the ordinary. I find rhythm and structure in what’s often overlooked, and it carries into my design work. Like a collage, I piece together typography, pattern, and color, shaping them into something with a mood you can truly feel.

    Let’s piece something together!

    Previously at JOHN PAUL MITCHELL SYSTEMS, MetaDesign, and POP MART.

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    EDUCATION

              
    09/2021–04/2026 Pasadena, CA
    ArtCenter College of Design
    Bachelor of Fine Arts in Graphic Design (with Honors)


    RECOGNITION

                             2026 (Final Results Pending)Pentawards ShortlistedHIBI (Student Conceptual Work, Home, Leisure & Other Markets)
    09/2021–12/2025
    ArtCenter College of Design
    ArtCenter Entering Scholarship
    ArtCenter Provost’s List

    08/2025–12/2025
    ArtCenter President’s Office Selection HIBI Rebranding (Packaging)

    01/2023–12/2025
    Hillside/South Campus Gallery
    Mode Museum (Branding)
    Dr. Teal’s Rebranding (Packaging) 
    SijiJiu Flower Wine (Packaging)
    Bonded Movie Festival (Poster)


    EXPERTISE

       
    Strong Working Knowledge of Illustrator, Photoshop, InDesign, After Effects, SolidWorks, KeyShot, Figma, Keynote, PowerPoint, Midjourney, ChatGPT, and Gemini

    Familiar With
    Cinema 4D, Canva, Webflow, HTML, 
    p5.js (creative coding), and Lightroom

    Design Skills
    Brand identity systems, packaging design (PDP/APL), prototyping, print production prep, 3D mockups, rendering, generative design, and art direction
    EXPERIENCE

    06/2026–Present  Costa Mesa, CABrand Designer
    ONE  X  ONLY
    Shaped brand identities, visual directions, and brand guidelines across technology and culture-focused brands, helping establish cohesive visual systems across digital touchpoints. Created logo motion graphics and brand motion trailers, while utilizing various AI tools to generate and explore different visual directions for social media campaigns. Produced still and video content for advertising and brand communications, expanding creative possibilities across different formats and platforms.
    01/2026–04/2026  Santa Monica, CAGraphic Design Intern
    JOHN PAUL MICHELL SYSTEMS
    Developed visual concepts, mood boards, art direction explorations for product launches, helping define creative directions across beauty and personal care brands. Utilized AI-assisted workflows to generate mockups and concept studies, contributing to packaging design, social content, and brand development across digital and physical touch points.
    09/2025–12/2025 Pasadena, CA
    Graphic Design Intern
    Hansa Design Co.
    Worked closely with the Art Director on brand identity, packaging, and visual storytelling for celebrity makeup artist Kara Yoshimoto Bua and her wellness skincare line, Alchemical Beauty. Contributed to research, concept development, and design exploration, helping shape the foundation of a new consumer-facing beauty brand.

    03/2025–12/2025 Pasadena, CA
    Teaching Assistant
    ArtCenter College of Design
    Led critiques and mentored students across packaging design 2 and 3 courses, providing guidance on branding, packaging systems, photography, lighting, 3D visualization, and production workflows throughout the design development process. Supported teaching material organization while helping students develop stronger conceptual thinking and presentation skills.
    05/2024–08/2024 Beijing, China Creative Design Intern
    Publicis Groupe, MetaDesign
    Contributed to brand development and creative strategy across diverse client projects, supporting projects from ideation to client presentations. Assisted in developing branding assets and AI-generated concept visuals for client projects.

    05/2024–08/2024 Beijing, China
    Graphic Design Intern
    POP MART, POP LAND
    Designed print and digital assets for POP MART’s Amusement Park, including on-site materials and campaign visuals. Assisted the Art Director with photoshoots and translated imagery into cohesive marketing materials.