Selina (Shuwei) Guo Graphic Designer
HIBI Fragrance Packaging | Brand Identity | Art Direction | Retail
MOMU Brand Identity | Exhibition | Spacial | Publication | Web
SCULPTING THE SENSES  Brand Identity | Exhibition | Creative Coding | Publication 
DR.TEAL’SBeauty Packaging | Brand Identity
FREE ARTS (WIP)Brand Identity | Merchandise | Publication
F27Music Festival Brand Identity | Creative Coding  
NIKON Brand Identity | Publication | Web
CLIENT PROJECTS
ABOUT MELike a collage, I piece together typography, pattern, and color, shaping them into something with a mood you can truly feel. Let’s piece something together!   
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    ABOUT ME



    Journaling is how I unwind and close out my day. I collect fragments from everyday life, petals, tickets, and packaging, and collage them into small visual narratives. This practice has shaped how I see things, noticing rhythm, quiet details, and intention in the ordinary. I find rhythm and structure in what’s often overlooked, and it carries into my design work. Like a collage, I piece together typography, pattern, and color, shaping them into something with a mood you can truly feel.

    Let’s piece something together!

    Previously at JOHN PAUL MITCHELL SYSTEMS, MetaDesign, and POP MART.

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    EDUCATION

              
    09/2021–04/2026 Pasadena, CA
    ArtCenter College of Design
    Bachelor of Fine Arts in Graphic Design (with Honors)


    RECOGNITION

                             2026 (Final Results Pending)Pentawards ShortlistedHIBI (Student Conceptual Work, Home, Leisure & Other Markets)
    09/2021–12/2025
    ArtCenter College of Design
    ArtCenter Entering Scholarship
    ArtCenter Provost’s List

    08/2025–12/2025
    ArtCenter President’s Office Selection HIBI Rebranding (Packaging)

    01/2023–12/2025
    Hillside/South Campus Gallery
    Mode Museum (Branding)
    Dr. Teal’s Rebranding (Packaging) 
    SijiJiu Flower Wine (Packaging)
    Bonded Movie Festival (Poster)


    EXPERTISE

       
    Strong Working Knowledge of Illustrator, Photoshop, InDesign, After Effects, SolidWorks, KeyShot, Figma, Keynote, PowerPoint, Midjourney, ChatGPT, and Gemini

    Familiar With
    Cinema 4D, Canva, Webflow, HTML, 
    p5.js (creative coding), and Lightroom

    Design Skills
    Brand identity systems, packaging design (PDP/APL), prototyping, print production prep, 3D mockups, rendering, generative design, and art direction
    EXPERIENCE
              01/2026–04/2026  Santa Monica, CAGraphic Design Intern
    JOHN PAUL MICHELL SYSTEMS
    Assisted the Art Director in developing mood boards, product renderings, and art direction for product launches. Leveraged AI tools to generate product mockups and visual concepts, developed social media content ideas based on market trends, and contributed to photoshoot direction and styling. Supported
    brand development across packaging design, promotional materials, and storyboard development for product videos.

    09/2025–12/2025 Pasadena, CA
    Graphic Design Intern
    Hansa Design Co.
    Worked with the Art Director on branding and social visuals for a celebrity makeup artist, Kara Yoshimoto Bua. Contributed to branding ideation, research, and packaging design for her wellness skincare line, Alchemical Beauty. 

    03/2025–12/2025 Pasadena, CA
    Teaching Assistant
    ArtCenter College of Design
    Supported Professors Paula Hansanugrum and Dan Hoy with Packaging 
    Design 2 and 3 courses. Led critiques and guided students in branding, packaging design, photography, lighting, and 3D modeling. Assisted students with packaging paper selection, print materials, and vendor sourcing.
     

    05/2024–08/2024 Beijing, China
    Creative Design Intern
    Publicis Groupe, MetaDesign
    Assisted in brand identity development through mood boards, mockups, color proofing, and brand guidelines. Contributed to decks, research, copywriting, and AI-generated concept visuals for clients, including SAIC Audi and Destin-Link. 

    05/2024–08/2024 Beijing, China
    Graphic Design Intern
    POP MART, POP LAND
    Designed print and digital assets for POP MART’s Amusement Park, including on-site materials and campaign visuals. Assisted the Art Director with photoshoots and translated imagery into cohesive marketing materials.