HIBI REBRANDING

Packaging Design | Brand Identity
HIBI, imagining a collaboration with Tadao Ando, I envisioned a product line with a clear, minimalist visual identity that reflects his architectural sensibility. The packaging was designed to enhance 
giftability through refined, tactile materials, while incorporating sustainable components to align with environmental values. I integrated a smart app to deliver a simple, seamless user experience, and infused the overall concept with a strong brand personality and artistic appeal inspired by Ando’s timeless aesthetic.


CONCEPT The Hibi rebrand centers on scent as a way to mark time and space. Rooted in daily rituals, it draws from Tadao Ando’s philosophy of silence, light, and restraint. Each moment becomes intentional—fragrance becomes a quiet architecture for living.

LOGOOur logo preserves the geometric discipline of the original hibi mark while drawing from the structural aesthetics of Japanese characters. The overall form captures the calm balance of precision and openness that defines Tadao Ando’s architectural language.

COLOR The palette is inspired by the muted shadows, bright light, and concrete textures found in Tadao Ando’s architecture.

PACKAGING LINE UPThe primary and secondary packaging lines include Candle, Perfume, Smart Diffuser, Reed Diffuser, and Incense Stick. Each form is thoughtfully shaped to reflect Tadao Ando’s architectural language.



       


SECONDARY PACKAGING
        


SMART DIFFUSER
This diffuser is a smart device that can be controlled through a mobile app. The app offers four different modes, each designed to pair with a specific essential oil product. Within each mode, the app recommends the ideal amount of oil to use, while the diffuser adjusts its soundscapes and lighting effects to suit different moments throughout the day.




RETAIL ENVIRONMENT
These store concepts create an immersive spatial experience for Hibi. Concrete textures and curated Tadao Ando posters establish a gallery-like atmosphere, while layered lighting reflects Japanese spatial sensibilities. An interactive touch table allows customers to explore products, turning the space into a calm environment for discovery.

BRANDING ASSETS     
      


                                                                                             NEXT PROJECT