F27 MUSIC FESTIVAL

Generative Coding | Brand Identity

Our team developed a branding system for F27, an immersive electronic music festival that blurs the boundaries between reality and digital dreams. F27 combines sound, light, and technology to create a euphoric, multi-sensory experience. Using p5.js coding, we crafted a dynamic visual system that reacts to music beats, enabling real-time interaction and adding vibrancy to the stage. Alongside this, we designed posters, stage visuals, merchandise, and VIP gift boxes to reflect the festival’s innovative and interactive spirit.

GENERATIVE POSTERS

Our posters are designed to dynamically respond to real-time music, analyzing beats and rhythms to create motion. The visuals are also flexible, allowing for seamless changes in design elements to adapt to different themes or moods.

The Poster https://editor.p5js.org/Alanxu7/sketches/YTzlUZRdl

STAGE DESIGN

OUTDOOR

TICKETS & MERCHENDISE

We incorporated the key elements from our three posters—bars, lines, and circles—into the branding and merchandise designs for the three-day music festival, ensuring a cohesive and dynamic visual identity.

VIP ITEMS

Our VIP package includes pills, keychains, phone cases, vinyl records, and perfume, designed to appeal to audiences through a multi-sensory experience that engages sight, sound, taste, and smell, enhancing the festival's immersive atmosphere.

OTHER VISUALS

Other Posters & Stages
https://editor.p5js.org/hpark26/sketches/kiBGOMllt
https://editor.p5js.org/Selina_Guo/sketches/9E0cYDj80
https://editor.p5js.org/Selina_Guo/sketches/gver6BdYw

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